Rusty Eck Ford has once again expanded its support and commitment to the Wichita area community. Rusty EckFord has become a Signature Sponsor of VYPE High School Sports Magazine – the premiere local media outlet that celebrates the achievements of area student athletes and their teams, coaches, schools, fans, parents and their communities on and off the playing field.
Each month VYPE delivers unique, exclusive, and highly demanded editorial and pictorial content that can only be seen in VYPE. Rusty Eck Ford’s partnership with VYPE will provide thousands of dollars in scholarship funds and booster club donations to area high schools through programs such as Rusty Eck Ford’s flagship school fundraiser Adopt A School, The Greatest Show on Turf Scholarship and Booster Club Donation Football Tailgate and Full Court Press Basketball Booster Club Fundraiser.
Adopt A School provides area schools the opportunity to sell tickets at games and other events to generate funds for a schools selected club or organization. The tickets provide a chance for a ticket holder to win a vehicle from Rusty Eck Ford in the amount of $25,000. 100% of money raised goes directly to the school. Rusty Eck Ford generated over $220,000 in donations in 2014 and the partnership with VYPE will greatly expand the impact of
the program through sales at Friday night football games in 2015 and beyond.
Through The Greatest Show on Turf, Rusty Eck Ford awards a $1,000 scholarship award to area booster clubs every Friday throughout the high school football season. These scholarship funds are provided to the booster club which then chooses a student for the award. The Full Court Press Basketball Program provides cash donations to area booster clubs through ticket sales for a half-time shooting contest where a single ticket holder
is chosen to shoot a free-throw, 3-point and half-court shot to win cash donations to the booster club and other prizes for the shooter.
These programs will provide $10,000 in scholarship funds for area high schools and thousands of dollars in donations to area booster clubs every year.
Rusty Eck Ford understands and respects the importance of high school athletics to our community, the student athletes and families that participate and the area high schools. Rusty Eck Ford’s partnership with VYPE provides them with a unique opportunity and media outlet to support the high school community and provides them a venue to honor and recognize area student athletes. The VYPE partnership is simply another example of Rusty Eck Ford’s passion and commitment to Wichita and the surrounding area.